The National Association of Realtors (NAR) just released some very good news for those looking to buy new in 2026. In some markets, new homes are shaping up to be more cost effective than resales. This is especially true of new townhomes like those offered in Braselton’s Laurel Park, where affordability is maximized with location.
NAR REALTOR® News recently interviewed the chief economist at the National Association of Home Builders, Robert Dietz, uncovering some very promising signals concerning the affordability of new homes. According to Dietz, there are certain markets where buying a new home could be less expensive than buying an existing home.
Dietz: “Right now, the median resale home is actually more expensive than the median newly built home. That’s only happened a handful of times over the past few decades. Typically, new homes carry a 10% to 15% price premium because they offer more amenities, lower maintenance costs and newer systems. But today’s builder incentives—combined with more construction happening in lower-cost areas—have flipped that dynamic.”
At Laurel Park, new townhomes are currently offered with HUGE buyer incentives up to $20,000*. This outstanding offer is available for a limited time and only on select new homes. Laurel Park is situated in the heart of Downtown Braselton, within easy walking distance to award-winning restaurants, boutique shopping, and the Braselton Town Green and Community Center, which host seasonal community events. Homes are filled with modern features, designed for open-concept, low-maintenance living. Prices start from the high $400’s.
Laurel Park is precisely the kind of community Dietz was referencing, where incentives combine with lower-cost, small-town charm and all the benefits of new construction. Check out all the latest listings in the community HERE.
To read the full article, visit Nar.Realtor and let us know what you think of these new, unexpected trends in 2026.
If you’re ready to explore your new home options and think 2026 might be the year you become a homeowner, visit us soon at Laurel Park in Braselton, GA. Call PSP Realtor Amanda Puckett at 404-456-1238 or PSP Realtor Julie Wells at 678-232-4340 today.
*Incentives are available for a limited time only and only apply to specific homes. Buyer must use builder’s preferred lender to qualify. Other restrictions may apply. Please see agents for full details. All information is assumed correct but is not guaranteed and is subject to change without notice.
This blog post and information it contains, including but not limited to plans, pricing, and financing options, may change without notice. Please contact sales agents for the most up-to-date information.
January 29, 2026